Experience counts only if it has a positive and impressive notion of improvement. Coupled with high-end business goals and dreams in mind, an ideal business man does every thing to satisfy his gut feeling. But how far one could be rest assured of his every plan or decision while running a business?
I had been with a publication Industry for some time and managed to view the survival strategies of many small units or start-ups. While pitching for advertisement in an English newspaper, they came up with so many excuses and negative feedback on this media industry . It was really sad to digest all those disheartening comments from my clients. Since the conversation used to be a process of fact sharing for most of the cases to understand the market demand pattern, I took genuine interest to know more about their business model. Unfortunately majority of these new companies with limited capital have loosed a great share of their hard-earned money in promotional activities. They are cutting a sorry figure when it comes to efficient and complete advertising for profound outcomes. Evidently if you are a 5 crore company with advertisement budget of 50 thousand per month it is quite difficult to get placed in a reputed media platform as opposed to your strong contenders.
Hence founders or the proprietor of those budding firms are not doing anything but confusing their business strategy and become more obsessed. This is not anticipated from a country like India that has already geared up to one of the most promising developing nations in the world.
The problem lies with the market research foundations and proper promotional strategy making tools you adopt to meet a competitive edge.
Internet can be, in fact it is a great resource for those concerns who are not finding their ways to get visible among key consumers. Whatever be your capital value, fixed assets or employee strength, they have hardly anything to do with your potential customer. Incidentally you need to find the difference between a people and a customer, realize their psychological demands and convert them to loyal buyer. The whole procedure takes in to account a series of observation and careful positioning of your product which could be done through complete Search Engine Optimization technique (SEO).
Surprisingly even some giant companies are not aware of this term but indirectly applying the mechanism through a third-party or an agency as outsourcing activities. Let me tell you the ground reality: as compared to an online banner advertisement just for brand visibility, good ranking in search engine like Google, Yahoo, Bing are more creditworthy and result-driven. Consumers prefer to find their product through Google search and not getting imposed by unwanted flashing banners.
To summarize companies can use available resources optimally and judiciously to publish their footprints in key markets. It would not be expensive but effective. Since understanding and analyzing practicality of ad-investment is owner’s responsibility, it is essential to get used to crucial factors of every stages of promotional campaign.
